IN FEAR CASE STUDY

• There is no budget

• Jeremy Lovering who directed BBC Sherlock

• Studiocanal who made Evil Dead, The Witches

• No awards

• Facebook, Twitter and Film4 reviews

• They also have IMDB page

• Ascot Elite Entertainment Group distributed the film

• No Synergy was found

• It was shown a day early for free on 14th Nov 2013 at Stratford Picture House, Greenwich Picture House, Hackney Picture House, The Ritzy in Brixton, The Gate in Notting Hill, Clapham Picture House. General release is 15th Nov 2013
• Thor 2, Gravity at Stratford Picture House
• Iain De Caestecker - The Little Vampire, Allen Leech - The Sweeney, Alice Englert - Beautiful Creatures
• It was filmed in Bodmin Moor, Cornwall
• This film only has a local release not and international one
• It is an independent film
• Guardian Review: http://www.theguardian.com/film/2013/nov/14/in-fear-review

case study 2 In Fear

• There is no budget for this film.
• Jeremy Lovering.
• Studio Canel. they made Robocop  and Non Stop etc.
• They havn't won any awards yet.

• They have only one type of OOH and it is one poster.

• They have a facebook page, twitter page and a film4 reviewer site for viewers.

•  IMDB.

• The film company which distributed the film is Ascot Elite Entertainment Group.

• Stratford Picture House on the 14th November and the following cinemas; It's showing at Greenwich Picture House, Hackney Picture House, The Ritzy in Brixton, The Gate in Notting Hill, Clapham Picture House. 

• Thor 2 and Gravity. the hunger games is coming oout soon witch would be the main competion because it is a new release.

•  Iain De Caestecker, Alice Englert and Allen Leech.

Allen Leech

Downton Abbey
Since 2010

The Sweeney
2012

Cowboys & Angels
2003

Rome
2005 – 2007

Man About Dog
2004




Alice Englert

Ginger and Rosa
2012

In Fear
2013

The Water Diary
2006
Beautiful Creatures
2013


Iain De Caestecker
In Fear
2013
16 Years of Alcohol
2003
Up There
2012
Shell
2012
Billy and Zorba
1999

• Bodmin Moor, Cornwall

James Biddle	-	producer
Jenny Borgars	-	executive producer
Katherine Butler	-	executive producer
Matthew Justice	-	executive producer
Nira Park	-	producer
Danny Perkins	-	executive producer
Celia Richards	-	associate producer

It was filmed in Bodmin, Cornwall, England UK.

• There are reviews on the webpages, newspapers and more. one reviewer quoted that the film "I saw it at the FrightFest film festival and did speak to a lot of fans who loved it, but not I. I could be wrong, so it's perhaps worth checking out, if you like a claustrophobic, low-budget vibe in your horror but if not, I'd tread with caution."

•  It is a national release becasue of the low budget and not well marketed.

 http://www.imdb.com/title/tt2165859/
 http://www.studiocanal.co.uk/
 http://www.google.co.uk/movies?hl=en&near=Stratford,+London,+UK&dq=stratford+picture+house&tid=d37b5149250684fc&sa=X&ei=YbiEUoS5JdLxhQfYg4E4&sqi=2&ved=0CCoQxQMoAA


it is difficult to find information on this film because it is an independent film with a low budget and with hardly any advertising therefore this task is going to be a struggle.  

In Fear

In Fear 

• There is no budget in the film
• The director of the movie is Jeremy Lovering. Jeremy has also directed the an episode of Sherlock, two episodes of Vincent, two episodes of Spooks, Money,Miss Austen Regrets, Murder and Prevention,Sex and Lies, Killing Hitler, Teachers, Citizen Kaye, Great Military Blunders, Comedy Lab, The Lying Game and Lonely Planet
• Some of the production companies include Big Talk Productions, Ascot Elite Entertainment Group, Bir Film, StudioCanal, Arri Lighting Rental, Sapex Scripts and TLO Film Services. 
• They have a Facebook page, Twitter page & Film4 Reviews.
• The film hasn't won any awards yet. 
• The social media advertisements mainly talked about the movie premiere and the free screening for students. 
• The film company which distributed the film is Ascot Elite Entertainment Group.
• It's showing at Greenwich Picture House, Hackney Picture House, The Ritzy in Brixton, Stratford Picture House, The Gate in Notting Hill, Clapham Picture House. 
• The Hunger Games: Catching Fire is coming out soon which is there for direct competition. 

• The main stars are Iain De Caestecker who plays Tom,Alice Englert who plays Lucy and Allen Leech who plays Max.
• Iain De Caestecker also starred in, The Little Vampire & 16 Years of Alcohol.
• Alice Englert starred in Beautiful Creatures & Ginger and Rosa.
• Allen Leech starred in The Sweeney & Cowboys and Angels

• The film was filmed in Bodmin Moor, Cornwall, England, UK. 
• The movie is coming out on 15th November (General Release).
• The genre of this film is horror/ thriller.
• In Fear is an independent British film.
• There has been online reviews for the film on newspaper websites such as The Guardian and Timeout. 

It was difficult to find information about the Film because, it wasn't as marketed and publicised as Thor 2. Due to the low budget, we couldn't find the right information about the movie. It was very hard to research on their methods of shooting the movie and the whole process. 

In Fear - Case Study 2.

"Driving, lost and tormented in the night, primal fears of the dark and the unknown give way to fear that you have let the evil in, or that it is already there."

The genre of the film is Horror/Thriller, it is a British film and is also an independent film. It was released on the 15th of November 2013.

The film was directed by Jeremy Lovering ( who is well known for directing other films such as Miss Austin Regrets, Killing Hitler and Tv series such as Sherlock, Murder prevention and Teachers)

The producer of the film was James Biddle.

Main cast included are, Iain De Castecker ( also known for little vampire), Alice Englert (also known for beautiful creatures) and Allen Leach ( also known for The Sweeney and downton abbey) 

Because the film is an independent film it is clear that there is a low budget, which is evident as there is not many advertising in comparison to big films such as Thor 2, however there is a trailer for the film and there are many reviews which have been written about the film online on big newspapers such as the guardian, Independent and websites like Timeout.

In Fear was shown at the Sun Dance festival which is where it recieved most of its recognition from. 

It is now being shown at 12 cinemas in London including Cineworld, Vue, Odeon and Showcase.

The film was filmed in Cornwall and Bodmin Moor.
Overall the film received a 5.5/10 rating on IMDb.

it is very hard to find information about in fear because it is an independent film and also its not supposed to be a major box office hit such as films like Thor so its is very hard to find research and reviews  etc

The director of the film 'In Fear' is Jeremy Lovering, he has directed one episode of the Sherlock BBC series< Killer Hitler and Sex and Lies.

The production company behind the film is Big Talk productions.

The stars of the film are Iain De Caestecker, Alice Englert and Allen Leech.

Two of the locations where filming took place are Cornwall and Bodmin Moor.

case study In Fear

case study 2 In Fear

1)


2) Jeremy Lovering

3) Studio Canel. they made Robocop  and Non Stop etc.

4)

5)

6)

7) IMDB

8)

9)

10) Stratford Picture House on the 14th November

11)Thor 2 and Gravity.

12) Iain De Caestecker, Alice Englert and Allen Leech

13) Bodmin Moor, Cornwall

James Biddle	-	producer
Jenny Borgars	-	executive producer
Katherine Butler	-	executive producer
Matthew Justice	-	executive producer
Nira Park	-	producer
Danny Perkins	-	executive producer
Celia Richards	-	associate producer

14)

15)

16)  one reviewer quoted that the film "In Fear is a tale of a young couple on their way to a festival, whom detour, at the request of the male half, to a remote idyllic hotel. Things go horribly wrong. Tension and paranoia builds nicely in the opening third of the movie. Our couple get lost in a network of country lanes, supposedly leading to the hotel, which turn out to be a maze. As dusk approaches, confusion and anxiety turn to fear and dread. This is about as much as I can divulge without spoiling anything, however, the plot from this point onwards goes from irritating to ridiculous. Painful-to-view clichés and "they'd never do that" type gaffs litter the movie until the end which, when it comes, leaves you wondering if the writer got stuck for an ending. When it's tense, it works well but too much in this film went awry for me. I saw it at the FrightFest film festival and did speak to a lot of fans who loved it, but not I. I could be wrong, so it's perhaps worth checking out, if you like a claustrophobic, low-budget vibe in your horror but if not, I'd tread with caution."

17) it is a national release becasue of the low budget and not well marketed.


 http://www.imdb.com/title/tt2165859/
 http://www.studiocanal.co.uk/
 http://www.google.co.uk/movies?hl=en&near=Stratford,+London,+UK&dq=stratford+picture+house&tid=d37b5149250684fc&sa=X&ei=YbiEUoS5JdLxhQfYg4E4&sqi=2&ved=0CCoQxQMoAA



it is difficult to find information on this film because it is an independent film with a low budget and with hardly any advertising therefore this task is going to be a struggle. 

rocky facbook page

https://www.facebook.com/pages/Fans-of-Rocky/610335035682855

THOR 2: THE DARK WORLD


This film is the sequel to the first Thor movie and the Avengers Assemble movie. The film see's Thor played by Chris Hemsworth return to his previous life and lover Natalie Portman who plays Jane Foster. Directed by Alan Taylor and produced by Kevin Feige the story based on the marvel comic Stan Lee, Larry Lieber and Jack Kirby is said to be taken to a whole new level taking the audience deeper into the story behind Thor and Loki played byTom Hiddleston.

The world premiere of Thor: The Dark World took place on October 22, 2013 at the Odeon Leicester Square in London. The film was released theatrically in the UK eight days later on October 30. The film held its North American premiere at the El Capitan Theatre in Hollywood, and will be released into U.S. theaters on November 5, 2013.

Thor: The Dark World has earned $109.4 million worldwide. On its opening day, it earned $8.2 million from 33 territories, in all of which it was the #1 film, including the UK and France, where the film opened higher than its predecessor. During its first three days, the film earned $45.2 million from 36 countries and by the end of the weekend (Wednesday-Sunday), it earned $109.4 million, topping the weekend box office outside North America. It finished in first place in all 36 countries.

There are plans for another Thor movie as well as two more Avengers films which Chris Hemsworth is contracted too. they should be made in the up and coming future to come.

http://www.youtube.com/watch?v=RXHSgkTQeos - Chris Hemsworth interviewhttp://www.youtube.com/watch?v=kCzjxbhiNcI - Natalie Portman interviewhttp://www.youtube.com/watch?v=3bFZJ-3zNFg - Thor 2 Trailer

 

THOR 2

Thor the dark world is the upcoming Marvel superhero film featuring the iconic  Asgardian hero Thor. The story continues from the events of Thor and the world wide blockbuster Avengers which features the other iconic superheros within the Marvel universe. Thor the dark world will be a lead up to the Avengers sequel  'Avengers. Age of ultron' which will be released in may 2015.


The film was directed by Game of Thrones director Alan taylor who recently took over the directing role from Kenneth Branagh who directed the first Thor film.It was produced Kevin Feige he has taken a massive role within the Marvel film industry mainly producing most of its films such  Iron man, Incredicable Hulk ,Thor and many more. The film is also distributed by Walt Disney studios

CHARACTERS 
The film features many actors from Thor and also features  some different characters

Chris Hemsworth as Thor:
The prince of Asgard Thor built on Norse mythological. Chris address that film shows the unresolved issues regarding Thor's love relationship between Jane Foster. Hemsworth adds  Thor’s journey I think picks more so up from where we left the first one – About to take on the throne... and now coming to the realization of what responsibility comes with that. Also, Alan Taylor keeps talking about the dark side of that responsibility, and the secrets of being king or becoming sort of very political about what people need to know and what they want to know."

Natalie Portman as Jane Foster:

An astrophysicist and Thor's love interest, who is brought from Earth to Asgard by Thor after she is infected with a mysterious energy. Feige  said, "While Thor was a fish out of water on Earth in the first two films (Thor and The Avengers), this time Jane is very much a fish out of water in Asgard."

 Tom Hiddleston as Loki:
Thor's adoptive brother and arch-villain , in this film they will form and tense alliance against the Dark Elves 




PRE PRODUCTION:

. December 2011 The Hollywood Reporter reported that Marvel was looking at Alan Taylor and Daniel Minham as prospect directors to replace Jenkins

. January 2012, Hiddleston stated that filming is expected to begin in London in the summer of 2012.

.April 2012, Hemsworth confirmed that filming is scheduled to begin in August 2012, in London, England.

. May 2012, Mads Mikkelsen began talks to play one of the villains in the film.

.July 2012, Mikkelsen stated in an interview that he will not be appearing in the sequel due to prior commitments.

. July 2012 San Diego Comic-Con International, it was announced that the film will be titled Thor: The Dark World.

. August 2012 it was reported that the film will shoot in Iceland, where Alan Taylor shot parts of Game of Thrones

PRODUCTION


  Thor: the dark world filming in Bourne Wood , surrey 

http://www.youtube.com/watch?v=_w4zl2jDITs: THOR 2 Filming


POST PRODUCTION 

.July 2013, Dennings told reporters that the film was about to head into reshoots.

.August 2013 , Taylor said he shot extra scenes with Hiddleston and was about to shoot more with Hopkins. Taylor explained that it was all apart of the "Marvel process" saying, "We're doing full scenes, scenes that were not in the movie before. We're adding scenes, creating scenes, writing scenes for the first time.

. August 2013, IMAX Corporation and Marvel Entertainment announced that the film would be digitally re-mastered into the IMAX 3D format and released into IMAX 3D theatres internationally beginning October 30, 2013.

.The film's visual effects were completed by seven special effects studios, including Double Negative and Luma Pictures
MARKETING





Thor: The dark world being marketed through 'Marvel comics'













Thor: The dark world (toys) being marketed at kids 










AUDIENCE

The target audience for is aimed for people around the ages 14-24 mainly towards boys and men rather than females. Since the main character Thor is own by Marvel comics the film will appeal to a wide audience of comic book fans who read Marvel comics . The film will also appeal to niche audiences of people who enjoy action/adventure and superhero films.


COMIC CON


http://www.youtube.com/watch?v=20nLK7jPDpU- Thor the dark world comic con trailer 


Tom Hiddelston makes a guest appearance as Loki

http://www.youtube.com/watch?v=6V_PA1qoAFU Footage of the Thor dark world interview at comic con 

SYNERGY
http://marvel.com/videos/watch/2976/thor_the_dark_world-_official_game_trailer_3
Thor the dark world game ,works with gameloft (a gaming company) to produce thor the dark world game which will boost Thor's audience and  spread commercial interest and will also create links between marvel and gameloft as they can make more games based on Marvel characters when their movies are made.







Thor the dark world clothing working with Disney store.


 RELEASE DATE

Thor: the dark world will be release in the UK on the 22nd of October 2013 where it will have its premier in London , it will be released  in most cinemas  such as Cineworld , IMAX , Vue etc.  It will be shown in some formats these being theatrical release , international IMAX 3D release and on Home entertainment.

BUDGET&BOX OFFICE

The overall budget for Thor 2  was around $200 million and it made an overall of  $109,400,000 in the box office. 

THOR: THE DARK WORLD  (TV SPOT TRAILERS)
http://www.youtube.com/watch?v=2BaWc0p1gLE: Marvel's Thor: The Dark World - TV Spot 1

http://www.youtube.com/watch?v=cOF34wE5_40:Marvel's Thor: The Dark World - TV Spot 2

http://www.youtube.com/watch?v=ogMS8ghXWrs:Marvel's Thor: The Dark World - TV Spot 3

BEHIND THE SCENES

http://www.youtube.com/watch?v=C7GccfBspXE:                    Thor 2: The Dark World: Behind the Scenes with Tom Hiddleston   

http://www.youtube.com/watch?v=Sn8zwg5mU74: Thor 2: The Dark World: Behind the Scenes with Chris Hemsworth 

      

Korrie powell

Thor 2

Thor 2: The Dark World

• Thor: The Dark World is a 2013 American superhero film featuring the Marvel Comics character Thor, produced by Marvel Studios and distributed by Walt Disney Studio Motion Pictures. 

• The film was directed by Alan Taylor. The film features Chris Hemsworth and Natalie Portman and Tom Hiddleston.
• the Producers of Thor 2 are Kevin Feige and Kenneth Branagh

• Nationwide the film is being released on the 8th of November 2013 and worldwide and the UK it is being released on the 30th of October 2013. In the UK it is being released in Odeon cinema and CineWorld cinema.
• the target audience for the film are 14-25 year old.

• The world premiere of Thor: The Dark World took place on October 22, 2013 at the Odeon Leicester Square in London.

• Thor: The Dark World has earned $109.4 million worldwide. On its opening day, it earned $8.2 million from 33 territories, in all of which it was the #1 film, including the UK and France, where the film opened higher than its predecessor. During its first three days, the film earned $45.2 million from 36 countries and by the end of the weekend (Wednesday-Sunday), it earned $109.4 million, topping the weekend box office outside North America. It finished in first place in all 36 countries.
• the film can be seen in 2D and in IMAX 3D.

• Ways in which the film has been promoted:

          - World premiere of the film which was in London this week
          - Chris Hemsworth and Natalie Portman done a interview on Graham Norton Show to promote the movie
          - Thor: The Dark World trailer was released to the pubic
          - An exclusive featurette for Thor: The Dark World was shown on Daily Mail website 
          - TV advertisement 
          - Thor action figure